Leading at Scale: FinTech, Security, and AI I am currently the Executive Director of User Centered Design at JPMorgan Chase, where I lead global teams in defining the digital experience for the Trust & Security portfolio. My work focuses on bridging the gap between rigorous security protocols and seamless user experiences for over 35 million customers. From orchestrating industry-level partnerships with tech giants (Apple, Google, Microsoft) to optimizing authentication standards (FIDO/Passkey), I am passionate about solving complex business problems with a “customer-first” innovation mindset.
A History of Impact My expertise spans over 15 years of leadership in high-stakes industries. Prior to JPMC, I directed the User Centric Design team at Align Technology (Invisalign), where we transformed the digital experience for a global medical device leader. Before that, I led the User Experience team for McAfee, managing the design strategy for Consumer Direct and OEM partnerships that represented over 95% of the consumer revenue segment.
Operational Excellence & Innovation I am used to fast-paced environments where multiple complex requirements converge. To manage this at scale, I specialize in Design Operations (DesOps)—evolving beyond traditional Agile Scrum to build structured, high-visibility frameworks that empower design teams to deliver their best work. I have successfully scaled processes from small squads to large, cross-functional global organizations, overseeing product designs for Web, Mobile (iOS/Android), Wearables, and IoT devices.
The Personal Side Beyond the pixels and strategy, I am a family-oriented person. I am the proud father of two (a 10-year-old girl and a 15-year-old boy), and I love spending time with them and my wife.
As a Brazilian, soccer is part of my DNA. I still love to play and watch matches whenever I can—my heart beats for the Brazil national team, Real Madrid, Flamengo, and São Paulo.
My Philosophy I believe that we spend too much time with our colleagues to not make it meaningful. I am dedicated to building inclusive, high-performing cultures where we can celebrate success, learn from our customers, and keep the passion alive. Seeing customers enjoy the products we create gives me tremendous satisfaction, but seeing my team grow and succeed gives me a sense of purpose.
