Understand The Customer Better

Look at the product’s specific data to better understand how our customers interact with it. Quantitative Data: Understand the areas that needs improvements.

Keep relying on Qualitative data to understand the ‘reasons’ behind the Quantitative.
As concepts are created to solve a particular issue, we need to validate these and understand exactly if we are on the right path.

Don't look at the requirement in isolation.
Some of the questions you should ask:
- How customer got there?
- What was the customer’s expectation?
- How fast can we show a ‘reward’ for our customers in a journey?

Test it and see if you are getting what you are looking for.

Good End-To-End User Experience

Collaborate

Involve the business on some of the discussions with the cross-function team so they can also provide their insights and help the team prioritize focus if needed.

Target a Win-Win approach. Great customer's reward + drive the business forward. This is critical for the success and unfortunately sometimes overlooked.

Understand the ‘Why’ around the requirement/ask. Get the business side of the request.